What to Add to your Knowledge Base

The Knowledge Base is where you store information and resources that Scripe can use when generating content. You can choose whether a Knowledge Base source should be available workspace-wide across all Personal Brands, or only for selected Personal Brands inside your workspace.

If you’re on the Solo Plan, the Knowledge Base is automatically linked to your single Personal Brand.

Why the Knowledge Base Matters

Consistency across the team: Everyone’s content reflects the same positioning and value propositions.
Relevance for target audience: Scripe learns who your ICP is, their challenges, as well as how your company and team solve them.
Efficiency: Centralized resources (case studies, playbooks, decks) are accessible to everyone in your workspace.

Basic Knowledge Base Set-Up:

On the left sidebar, click Knowledge.
On the Overview Page, click on + New Content
For a basic set-up, we recommend adding the following content sources:
- Company website (homepage, product pages, or resource hub)
- Relevant Notion pages
- Scripe’s ICP Template, available below:

Use our ICP Questionnaire template to define your Ideal Customer Profile, complete it, and then upload it to the Company Knowledge Base.Get your template in:

Important: Avoid generic answers (“we target tech companies”). Get really specific.

You can manage all your content sources by clicking on Content Sources under Overview. Select it to be able to change the visibility, move folders, or delete it entirely.

Each content added here can be applied company-wide or assigned to specific Personal Brands, giving you full control over where it’s used.

1. Company-Wide Knowledge

Content added to the Knowledge Base in a company-wide setting is visible to all Personal Brands, so we recommend keeping it organized using folders.

Core Company Positioning

A foundational information Scripe needs to understand is what your company, product or service stands for.What to include:✔️ Company description or portrait.
✔️ Mission & vision statements.
✔️ Core value propositions.
✔️ Top customer problems you solve.
✔️ ICP definitions (ideal industries, roles, challenges)📝 Example:Upload sources such as Company Portraits, Persona & ICP Summaries, Pitch Decks, a Podcast recording which covers core mission of the company

Product & Value Proposition Resources

Scripe should know what you communicate with your ideal target audience. Upload all documents that explain your product, service, and differentiation.What to include:✔️ Sales decks & one-pagers.
✔️ Case studies & client success stories.
✔️ Pitches & offer presentations.
✔️ Training & onboarding docs.
✔️ Product feature pages.📝 Example:Upload quarterly reports, recent Sales Decks, internal & external meeting recordings and selected Customer Case Studies.

Target Persona & Problem-Solution Knowledge

Scripe creates the most effective content when it knows who your customers are and how you solve their problems.What to include:✔️ Ideal Customer Profile (ICP) descriptions.
✔️ Typical customer pain points & challenges.
✔️ Standard “problem-solution” messaging.
✔️ Competitor comparisons & differentiators.📝 Example:A document that summarizes your ICP, marketing briefs on customer personas, reports that summarize your industry and market situation.

Strategic Guidance

This ensures Scripe’s suggestions align with your overall branding & messaging.What to include:✔️ General marketing strategy or messaging guidelines.
✔️ Marketing briefs or campaign descriptions.📝 Example:Add recent campaign briefs or reports from the marketing department.

2. Personal Brand Specific Knowledge

You can make Knowledge available only to specific Personal Brands by adjusting the visibility settings when adding a new content source.

Share Your Background & Career Journey

Scripe should understand who you are and where you come from.What to include:✔️ Short bio (career highlights, roles, industries).
✔️ Motivations (in your daily professional life & why you build your brand).
✔️ Key career milestones or turning points.
✔️ Personal values & principles.📝 Example:Upload interviews where you talk about why you do what you do, podcast recordings or personal motivation statements.

Document Your Expertise Areas

Help Scripe know what you want to be known for.Tip: Refer to the expertise areas you listed in your Content Strategy.What to include:✔️ Resources that cover core expertise areas.
✔️ Frameworks, models, or methods you use.
✔️ Specialist skills or certifications.
✔️ Your “point of view” on industry topics.📝 Example:Link Notion pages of the frameworks you use, upload podcasts that cover your expertise, expert interviews or reports.

Add Personal Stories & Anecdotes

Stories make content relatable and memorable. Add your personal experiences and lessons learned.What to include:✔️ Founder story/career shifts.
✔️ Insights from client wins and failures.
✔️ Lessons learned from career milestones/challenges.
✔️ Anecdotes from daily work life📝 Example:

Meeting recordings from weekly / monthly checkins with your team in which you talk about wins and learnings from the past weeks, or interview recordings.

Tip: Group up with an accountability Content Buddy and record regular Content Talks to add to your Knowledge Base or Content Source.

Organize Your Content with Folders

To keep your Knowledge Base clean and easy to navigate, you can create folders and subfolders. This helps you group knowledge by themes or use cases.

Note: When you connect Notion or add a Website as a source, Scripe automatically creates a folder for it in your Knowledge Base. This keeps external content organized right from the start.

From the folder three-dots menu ... , you can:

Rename → update the folder name
Create subfolder → add a layer of organization under a folder
Move to folder → rearrange items into different folders
Delete folder → remove it when no longer needed

Types of Content Sources in the Knowledge Base

Here are all the types of Content Sources you can add to your Knowledge Base in Scripe:

Pro Tip: Combine multiple content sources — for example, upload case studies as documents, connect your blog as a website, and link your YouTube interviews. This gives Scripe a complete, multidimensional understanding of your brand.

1. Text Notes

Text Notes are text-only entries that you add manually. They’re the easiest way to feed Scripe with context that doesn’t live in a file or online. Things like insights, experiences, or key information about you or your company. Use Text Notes for anything worth remembering or reusing in your content, from a personal story to your company’s core messaging. Here are some ideas to get you started:

Personal Brand Level

✔️ A story about how you started your agency or key lessons learned
✔️ Notes from a podcast or book that shaped your thinking
✔️ Takeaways from a client project

Company Level

✔️ Company elevator pitch or boilerplate
✔️ Ideal Customer Profile (ICP) description
✔️ List of tools, SOPs, or frameworks

2. Documents

Documents let you upload files that contain written knowledge, such as case studies, presentations, or strategy decks. Scripe automatically reads and extracts the text from each file, turning your existing materials into a usable source of truth. Use Documents to store and reference things like:

Personal Brand Level

✔️ A personal presentation or training deck you created
✔️ A PDF version of a client case study
✔️ A conference talk outline or workshop notes

Company Level

✔️ Sales decks and product one-pagers
✔️ Customer success stories or whitepapers
✔️ GTM playbooks, onboarding guides, or sales enablement docs

3. Websites

Connect any public website so Scripe can read its content. This is ideal for pages that already reflect your expertise, brand story, or company information — such as blogs, press pages, or product sites. When you connect a website, Scripe automatically scans the text on the page and turns it into usable knowledge for content generation.

Links are automatically re-checked every 7 days to keep your Knowledge Base up to date.

Use it for online sources such as:

Personal Brand Level

✔️ Your personal blog or portfolio site
✔️ Guest articles on Medium or industry blogs
✔️ A press feature or “About Me” page

Company Level

✔️ Home, FAQ, or pricing pages
✔️ Blog or resources section
✔️ Press page or careers page

When you add a homepage, all subpages are pulled automatically, and you can select which ones to connect.

4. Notion

Connect your Notion account and select which pages Scripe should use as knowledge. By connecting your Notion account, you can sync selected pages directly into your Knowledge Base — perfect if you already use Notion to organize notes, playbooks, or documentation.

To connect Notion to your Knowledge Base, click Connect Notion under External Sources. A popup will open for you to log in and grant access. Once connected, you can select which pages to sync, and Scripe will automatically add them as a folder in your Knowledge Base.

Use it to import knowledge like:

Personal Brand Level

✔️ A Notion page breaking down your personal workflow
✔️ A playbook you wrote (e.g., “How I run outbound with Clay and Smartlead”)
✔️ Notes or frameworks from personal experiments

Company Level

✔️ GTM strategy documentation
✔️ Process or SOP libraries
✔️ Product positioning pages
✔️ Typical customer pain points & challenges.

5. YouTube

By adding links to YouTube videos, Scripe automatically pulls the transcript and turns the content into usable knowledge. This is especially helpful if you share your expertise through interviews, webinars, or tutorials. It allows Scripe to understand your natural way of explaining things and include that insight in your future content. Typical use cases for YouTube videos:

Personal Brand Level

✔️ A podcast episode where you shared your founder story
✔️ A personal tutorial explaining a process you use
✔️ A keynote or workshop you hosted

Company Level

✔️ Webinars or product demos
✔️ Conference talks or customer interviews
✔️ Tutorials and feature walkthroughs

​Why the Knowledge Base Matters

​Basic Knowledge Base Set-Up: