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The Tone of Voice page is where you personalize the writing style inside Scripe. Scripe analyzes your best-performing LinkedIn posts and learns how you naturally communicate — your rhythm, phrasing, sentence structure, and emotional tone. It then adapts your future posts to sound just like you. You can further customize and fine-tune everything: from your writing length and language to emojis, formatting, and even favorite CTAs. Here’s how to set it up and make the most of it:
  1. Click on the Personal Brand you want to edit.
  2. On your left sidebar, click Tone of Voice.

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Step 1: Turn On the Adaptive Tone of Voice

When this is turned on, Scripe:
  • Connects to your LinkedIn profile
  • Analyzes your top-performing posts
  • Builds a dynamic voice profile that evolves as you post more
The more you post, the smarter this gets. Scripe constantly updates your voice based on what works best.
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Step 2: Configure Your Post Structure

Under Post Structure, you can define how your posts are written.
  • Post Language: Choose between English 🇺🇸 or German 🇩🇪.
  • Sentence Length: Decide whether you prefer short, standard, or long sentences.
  • Post Length: Control the overall text length — short, standard, or long.
  • Emoji Frequency: Select how often emojis should be used in your posts.
These settings help Scripe match your communication style. Tov Pb Structure Jp Turn on the Custom Footer toggle to automatically add a signature or recurring note at the bottom of every post (up to 500 characters). This is perfect for adding:
  • A recurring call to action (“Let’s connect 👋”)
  • A recurring tagline
  • A personal note
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Step 4: Follow Creators to Adapt Their Style

Use the Inspiration page to discover and follow creators whose style you admire. Once you follow someone there, they’ll show up here in your Followed Creators section. From here, you can:
  • See all the creators you’re currently following
  • Manage or delete any followed creators
  • Let Scripe subtly adapt your tone of voice to match their writing style
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Step 5: Fine-Tune with Advanced Settings

In the Advanced section, you can give Scripe very specific guidance on how to write for you.
Warning: Changes to advanced settings may reduce post quality if not used carefully.
Here you can define: 1. Custom Instructions with Do’s and Don’ts Provide detailed instructions about your writing style, tone, and preferences. Include personality traits, patterns to use or avoid, and any specific guidelines. Examples:

Do's

🔸 Write with high enthusiasm, vulnerability, and playful confidence.🔸 Frequently start posts with a personal anecdote or confession, then pivot to lessons or advice.🔸 Use arrows and bullet points to structure lists, often with a conversational lead-in.

Don'ts

  • 🔸 Avoid generic descriptions.
  • 🔸 Avoid words like: “Moreover,” “Furthermore,” “In conclusion,” etc.
  • 🔸 Don’t write in a salesy or overly promotional tone.
  • 🔸 Don’t overuse jargon or buzzwords without context.
Tov Pb Advanced Jp 2. Frequently Used Emojis Specify which emojis you use most. These will be prioritized in your posts. 3. Frequently Used List Symbols Add custom symbols for bullet points and formatting (e.g., →, •, ▸, ✓). 4. Common CTAs List call-to-action patterns you typically use to engage your audience. Examples:
  • Drop it in the comments or shoot me a DM!
  • Let me know below.
  • Would love to hear how you see it!
  • For more info, drop me a comment or DM :)
Hit Save Changes to lock in your writing preferences.

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Step 7: Reset if You Need a Fresh Start

If you ever want to start over, use Reset Tone of Voice. This will overwrite your manual settings (custom instructions, emojis, CTAs) and revert back to Scripe’s original AI-analyzed tone.
This action is permanent and cannot be undone. Please proceed with care.