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Scripe’s Analytics dashboard gives you a clear picture of how your LinkedIn content is performing, helping you refine your strategy and double down on what works.

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Metrics Overview

At the top of the page, you’ll find your main performance metrics for the selected time range:
  • Posts: Number of posts published.
  • Followers: Growth in LinkedIn followers.
  • Engagement Rate: % based on likes, comments, shares per impression.
  • Earned Media Value: The estimated value of your impressions based on your average CPM (Cost per thousand impressions).
  • Activity Tracker: See how your current posting frequency compares to previous periods.
  • Impressions: Total reach for the selected period of time.
  • Engagement Count: Total interactions (likes, comments, shares).
All metrics include trend indicators (+/-) so you can easily spot growth or drops.
Choose between 7 days, 30 days, 3 months, 6 months, 1 year, or a custom date range to see what’s changed over time.
New Analytics 1 Jp

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Yearly Activity Visualization

The 3D Activity Chart visualizes your team’s LinkedIn posting behavior over the year.
Each bar represents post activity, color-coded by content type:
  • 🟣 Personal
  • 🟠 Promotional
  • 🟢 Organizational
  • 🔵 Educational
At the bottom, you’ll also find:
  • Streaks: Longest and current posting streaks.
  • Post History: Total posts and your best-performing day.
New Analytics 2 Jp

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Performance Analysis

The Performance Analysis section breaks down your team’s content performance in detail — and can be filtered by Posts, Impressions, Likes, or Comments depending on what you want to measure. You can toggle between these filters at the top-right of the section to see how each metric affects your team’s performance view. It includes:
  • Content Type Performance: Average results per content category (e.g. Personal, Promotional, Educational, Organizational). This helps you see which type of content your audience engages with most.
  • Top Post Formats: The best-performing post formats. Switching filters here lets you analyze what drives the most likes versus impressions, for example.
  • Media Type Performance: How different media formats perform (text-only vs image posts).
  • Content Performance by Labels: Compare performance for your pre-set content labels.
  • Top Posts: See the overall ranking of your top posts for the selected period of time, and metric.
New Analytics 3 Jp

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Content Library

The Content Library lists every post published, with complete performance metrics. Here you can view:
  • Post title and content type
  • Labels and campaigns assigned
  • Detailed metrics for each post: impressions, likes, comments, engagement rate, and post date
New Analytics 4 Jp